Easy to follow, tough to beat.
Fresh Gear
Fresh Gear
Our buttery soft new gear is here! Whether it’s a hoodie, crew sweatshirt, or tee, TrainFTW apparel is designed for comfort and built to represent the work you put in every day. Outwork, unhustle, and stay ready—perfect for yourself or someone who inspires you.
Training Focus Explained: October - December 2024
Oct 2024
Training Cycle Highlights:
Join us for this 10-week program designed to build up your strict pull-ups with focused volume and eccentric days, while developing serious grip strength and shoulder stability with our kettlebell snatch progression. With dedicated upper and lower body strength days, this cycle is ideal for anyone looking to push their limits and improve overall functional strength. As always, these focused elements are part of our holistic program, which also includes running days and Zone 2, Zone 3, and Zone 4 training. Together, they create a well-rounded 6-day microcycle designed to improve your strength, endurance, and overall fitness.
Welcome to the latest training cycle at TrainFTW! Starting Oct 6th, we’re rolling out exciting updates to elevate your fitness journey over the next 10 weeks.
Starting October - Decmember 2024
Here’s how it looks in our 6-day training template (every Sunday is a mobility day and ever Thursday is active rest):
Day 1: Lower body strength day + Kettlebell snatch endurance + quads, hamstrings, glutes.
Day 2: Aerobic run + pull-up volume + arms, lower leg.
Day 3: High-intensity HIIT = VO2Max training day + Kettlebell snatch technique + shoulders.
Day 4: Upper body strength day + Kettlebell snatch power strength + chest.
Day 5: Moderate intensity (zone 3, CrossFit style) + pull-up eccentric +back.
Day 6: Zone 2 day + abs, Turkish get-ups.
Join us as we dive in. Don’t miss out—watch the full video above to understand the new cycle and get the most out of your workouts!
This "focus" means that these elements will be seen more regularly in the microcycle template than you would normally see in a general fitness program. Our microcycle is 6 training days. In addition to our subscriber's request for these elements, we are prepping for longevity and real-world endeavors this fall and winter.
Join in anytime, you do not need to wait for a new focus.
Our Story
At 46, Matt has spent 38 years dedicated to training, pushing his body to the limit as an athlete, coach, and competitor. But by 2018, the wear and tear began to show. Overuse injuries, long hours in the gym, and dwindling motivation left Matt searching for a smarter approach. He needed a program tailored to his life—a lifelong athlete who wanted to maintain his gains, avoid burnout, and keep his body moving well for decades to come. Fed up with programs that prioritized intensity over longevity, Matt set out to create something better.
With over 16 years of programming and coaching experience, Matt built TrainFTW—a program designed for himself and others like him: career firefighters, outdoor enthusiasts, and everyday athletes who want to stay strong, healthy, and, let’s be real, look good naked. TrainFTW is fresh, balanced, and flexible, fitting into your life while delivering effective, time-efficient training. Join Matt and his wife Cherie on a journey to a sustainable fitness program that helps you feel, perform, and live your best.
TrainFTW: A Fresh and Balanced Approach to Training
Designed for individuals working out in a garage gym, globo-gym, or open gym, TrainFTW includes everything you need: a warm-up, workout, skill work, accessory work, videos, movement/equipment modifications, and strategic plans of attack. All packed into a 45-60 minute session. No thinking required—just open the app and get to work.
Join Us and Start Training Today!
Start your 7-day free trial NOW!
What You'll Experience with TrainFTW
TrainHeroic App: The TrainFTW program is delivered using TrainHeroic, an exceptional human performance coaching platform.
Weekly Workouts: 5 dynamic workouts, 1 recovery session, and 1 rest/stretching day.
Community Support: Easy access to coaches and fellow athletes through community texting, video submissions, and leaderboards.
Focused Training Blocks: Specific training goals set in 8-12 week blocks, guided by community feedback.
Functional Movements: A variety of functional exercises, eliminating high-risk, low-reward movements and adding targeted accessory work.
Comprehensive Logging: Track all your fitness markers, lifts, scores, and more.
Everyday Hero Program: Designed for those looking to stay healthy, get stronger, fitter, and faster.
Movement Videos: Access videos for every movement we program to ensure proper form and technique.
What People Are Saying
“THRIVE is mostly harder than being on the mountain, but it also translates to the mountain being easier... hmmm. ”
— Jonathan Phillips
"Love this program. Thank you to everyone involved with this community. This has been the best I’ve felt and the most satisfied physically in many years. Keep up the awesomeness."
— Collin Thompson
Just wanted to say thank you… and how much I enjoy Thrive. I’m a FF/PM and became a dad about 9 weeks ago. With the unique schedules of both duties, it’s so nice to open the app and do the programming. I don’t have to think and can just get after it.
… Please keep up the great work.
— Paul Franzowiak
$30/Month
Start your 7-day free trial today!
TrainFTW is a comprehensive, well-thought-out general fitness program where all the thinking is done for you. Just open the app and put in the work—no hassle, no guesswork.
Features
Access to Coaches: Enjoy easy access to your coaches and fellow athletes through community texting, video submissions, and leaderboards.
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Smart Training: Benefit from a variety of functional movement exercises that eliminate high-risk, low-reward movements and include targeted accessory work.
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Focused Training: Engage in 8-12 week training blocks determined by the community. Enjoy a variety of functional movement exercises complemented by targeted accessory work.
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Delivered through TrainHeroic: The TrainFTW program is delivered using TrainHeroic, an exceptional human performance coaching platform. Easily log all your fitness markers, lifts, scores, and more.
Programming 7 Days a Week: Each week includes 5 workouts, 1 recovery session, and 1 rest/stretching day.
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Exercise Video Guidance: Access videos for every movement we program. Check out our YouTube channel with over 2K videos for detailed guidance.
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Committed Teammates: Designed for the everyday hero aiming to stay healthy, get stronger, fitter, and faster!
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